MBA in Marketing

The MBA in Marketing offers a comprehensive curriculum designed to build expertise in both core business functions and specialized marketing strategies. This program blends analytical, strategic, and creative skills, preparing you to lead marketing initiatives and drive business success.  

Key program features

Skill You Will Gain
  • Strategic decision-making
  • Leadership and team management skills
  • Data-driven marketing and business analytics
  • Brand management
  • Digital marketing
  • Quantitative and qualitative research

<span data-metadata=""><span data-buffer="">Our Unique Curriculum

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Core Courses

  • Feasibility Studies and Projects Appraisal
  • Managerial Accounting
  • Organizational Behavior
  • Finance and Investment
  • Human Resources Management
  • Marketing Management
  • Research Methodology
  • Quantitative Methods
  • Strategic Management
  • Managerial Economics
  • Leading with Analytics SAS  Workshop

Specialization Tracks

  • Services Marketing
  • Strategic Marketing
  • Integrated Marketing Communications
  • Digital Marketing
  • Marketing Research in the Digital Age
  • Consumer Behavior

Contemporary Marketing Analytics Certificate

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FAQs

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