DBA in Marketing

The DBA in Marketing is designed for seasoned marketing professionals seeking to deepen their expertise and lead strategic marketing initiatives in a dynamic business environment. This program emphasizes advanced marketing strategies, international marketing, and the integration of new trends and …

Key program features

Skill You Will Gain
  • Strategic marketing development
  • Advanced marketing analytics
  • International marketing strategies
  • Digital marketing proficiency
  • Marketing information systems
  • Services marketing expertise

<span data-metadata=""><span data-buffer="">Our Unique Curriculum

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Core Courses

  • Advanced Studies in Business Administration
  • Advanced Studies in Managerial Accounting
  • Total Quality Management
  • Negotiation and Arbitration Management
  • Managerial Economics
  • Strategic Management – Applications and Case Studies
  • International Business Management
  • Parametric and Non Parametric Methods
  • Research Seminar

Specialization Tracks

  • Marketing Strategies
  • New Marketing Trends
  • Marketing Information Systems
  • International Marketing
  • Electronic Marketing
  • Services Marketing – Applications and Case Studies

 

Applied Business Analytics Certificate

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MBA /DBA

FAQs

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